The answer to the question you are looking for is marked in bold: What type of information can KPIs provide?  Audience segmentation Long-term projections Financial viability Board decisions Now that you know the answer to this question, check out the ...

The answer to the question you are looking for is marked in bold: Once you’ve worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?  Incorporate it within marketing materials across all channels ...

The answer to the question you are looking for is marked in bold: Why is optimising customer touchpoints online beneficial for businesses?  It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility It ...

The answer to the question you are looking for is marked in bold: What is the purpose of the ‘See, Think, Do, Care’ framework?  To help determine a marketing strategy To help a business understand the customer journey online To ...

The answer to the question you are looking for is marked in bold: What is the first step in creating an online business strategy?  Identifying business goals Understanding what the competition is doing Knowing the market Aligning goals to the ...

Google Digital Garage Exam is one of the essential exams a beginner can take to check his or her proficiency on the “Plan Your Online Business Strategy” topic. You can get certified in Google Digital Garage Exam Module 4 after ...

The answer to the question you are looking for is marked in bold: What should you consider when developing your website content?  What your customers are looking for Your latest promotions and discounts Your brand values Whether the content will ...

The answer to the question you are looking for is marked in bold: Which of the following is an example of a ‘call to action’ on a website? A list of phone numbers customers can use to get in contact ...

The answer to the question you are looking for is marked in bold: Which of the following is something you’ll probably want to exclude from your website? Prices A lot of deep scientific information and detailed statistics Special offers Certifications ...

The answer to the question you are looking for is marked in bold: Fill in the blank: A __________ is a shortcut to other pages on your site or elsewhere on the web.  Hyperlink Return link Menu bar Breadcrumb Now ...